From Automation to AI: How Absolute Security Turns ConnectWise’s Vision into MSP Reality
This year’s IT Nation Connect keynote delivered a clear message: the future of managed services is automation-first, AI-enabled, and ruthlessly efficient. With the Absolute Security MSP team attending and sponsoring the event, we saw just how deeply this vision resonates with MSPs who are trying to scale service delivery, protect margins, differentiate in an increasingly crowded market, and how the core themes from the keynote can translate into concrete, day-to-day advantages for MSPs.
But there’s another important piece to this story, one we see every day in our work with MSPs: ConnectWise is evolving the operating model of managed services, and Absolute Security is uniquely positioned to make that model more resilient, more profitable, and more reliable. While ConnectWise provides the ecosystem, workflows, and AI-driven automation, Absolute Security delivers something no other vendor offers; firmware-embedded, self-healing endpoint resilience that turns each of those strategic keynote themes into practical, tangible benefits MSPs can see in their operations, margins, and customer outcomes.
Automation-First Becomes Real When Endpoints Self-Heal
ConnectWise is leading MSPs toward an automation-first world, where manual work is minimized and intelligent workflows, powered by AI, handle the bulk of day-to-day operations. That vision only works if the tools running on endpoints stay healthy and reliable. This is where Absolute Security plays a critical role. Because Absolute Security operates at the firmware level – below the operating system, it enables automation that can't be tampered with, uninstalled or disabled. This deep-level persistence brings self-healing all the way to the endpoint. So, when an RMM, EDR, VPN, or identity agent breaks, is removed, or is attacked, Absolute Security can automatically repair it, reinstall it, and restore the full security stack without human intervention. Instead of technicians spending hours chasing “broken agents” and fixing the same issues repeatedly, they can rely on a platform that ensures critical tools stay healthy and continuously self-heal. This reduces ticket volume, cuts down manual remediation work, and frees technicians to focus on higher-value tasks, making the automation-first model ConnectWise promotes not just aspirational but operational.
Profitability Rises When Tool Drift and Instability Decline
The keynote highlighted that MSP profitability is at a six-year high, largely driven by efficiency, standardization and automation. However, one of the biggest hidden threats to those hard-earned margins is endpoint instability. Agents drift out of compliance; security tools are corrupted or uninstalled, devices slowly become unreliable, and downtime becomes inevitable, all of which force MSPs into costly cycles of manual remediation and troubleshooting.
Absolute Security addresses this margin drain by delivering self-healing, firmware-anchored resilience that keeps endpoint tools healthy by design. With fewer tickets related to broken or missing agents, less time spent on repetitive troubleshooting, and a more stable environment overall, MSPs can deliver services at a lower and more predictable cost. This allows them to confidently offer flat-rate or fixed-fee contracts, knowing the underlying endpoints are far less likely to undermine their margins.
Differentiation Comes from Services Competitors Can’t Easily Copy
Another key takeaway from IT Nation Connect is that growth across the MSP industry is uneven. Many providers are flat or growing slowly, and the keynote made it clear that future growth depends on differentiation and strong, marketable offerings.
Absolute Security helps MSPs stand out by giving them service capabilities competitors can't match. With Absolute Security already embedded in most OEM devices, MSPs can provide services that include resilient endpoints, resilient security stacks, guarantee endpoint compliance without adding additional overhead and unnecessary complexity. These capabilities translate into unique “always-on, always-compliant” promises that resonate with customers and prospects. The result is a stronger value proposition, new recurring revenue opportunities, stickier customer relationships, and a meaningful reduction in churn, turning Absolute Security into a true growth catalyst.
AI Depends on Trustworthy Endpoints - Absolute Security Provides That Foundation
ConnectWise positioned AI as a step change for MSPs; a way to stretch what their teams can deliver, not a replacement for them. But for AI to be safe and effective in customer environments, it must operate on trustworthy endpoints where the security stack, identity controls, and logging are intact.
As MSPs adopt AI-driven workflows, they need to be sure that the devices executing those workflows are not compromised, that critical tools remain connected and functional, and that event logs and telemetry have not been tampered with.
Absolute Security provides precisely that foundation. Its undeletable, unbreakable visibility and control at the endpoint ensure that security tools stay present and operational, policies and controls remain enforced, and AI automations run against accurate, trusted data. This reduces the risk of AI acting on compromised systems and allows MSPs to align with ConnectWise’s AI-driven service model with far greater confidence.
New AI Revenue Streams Require Reliable Devices Behind the Scenes
The keynote also focused on AI as a major source of future recurring revenue for MSPs, from AI readiness assessments and governance programs to AI lifecycle management and “Fractional AI Officer” offerings. Every one of these services depends on a simple, non-negotiable requirement: the devices running AI agents must remain healthy and secure.
Absolute Security enables MSPs to build and deliver AI-focused services that rest on a resilient foundation. MSPs can offer AI endpoint readiness checks, guaranteed AI platform reliability, self-healing security for AI-managed devices, AI compliance assurance, and safe AI enablement packages, knowing that RMM, EDR, identity, and compliance tools won’t quietly disappear in the background. This gives MSPs the confidence to launch high-value AI services, reduces their operational and legal risk, and helps them guarantee uptime and compliance for AI agents, turning AI into a durable and profitable MRR engine rather than a fragile experiment.
The Bottom Line: Automation and AI You Can Actually Trust
The IT Nation Connect keynote sets a clear direction for the MSP community: MSPs must become automation-first, AI-enabled service providers with efficient operations and differentiated offerings. ConnectWise is building the platform and ecosystem to get them there and Absolute Security strengthens each aspect of the strategy by ensuring that managed endpoints at the heart of every customer are resilient, self-healing, and always under control.
Automation-first ambitions become reality when tools can repair themselves. Profitability improves when ticket volume and manual remediation decline. Growth accelerates when MSPs can offer services competitors can’t easily match. AI becomes safe and scalable when it runs on trustworthy devices. And new AI revenue streams become sustainable when the underlying stack is anchored in resilience.
Together, Absolute Security and ConnectWise give MSPs something powerful: automation and AI they can truly trust and a more predictable, profitable path to the future of managed services.
