Absolute Expands Partnership with DDM, Embeds Persistence on NIU Devices

March 15, 2016

Vancouver, Canada: March 15, 2016  Absolute® (TSX: ABT), the industry standard for persistent endpoint security and data risk management solutions, today expanded its partnership with DDM Brands, a multinational mobile device manufacturer. Under the agreement, Persistence® technology by Absolute will be introduced into NIU Android devices during the manufacturing process.

With Persistence embedded into NIU devices at the factory, Absolute provides a reliable two-way connection with each device to monitor and secure NIU devices, regardless of user or location. Absolute technology will provide the foundation for NIU to deliver this unparalleled security solution to its customers through the NIU Protect App.

As part of this partnership, NIU and Telefónica Mexico will be including the activation of Absolute technology on all of their devices as part of a one-year bundle of NIU Protect.

“Providing built-in security technology with Absolute is an important step in delivering the highest level of safety and security to our customers,” said Eros Vazquez, Country Manager of NIU in Mexico. “This partnership with Absolute and Telefónica allows us to demonstrate the value of this enhanced level of security so our customers can be confident knowing their devices– and the sensitive data they contain – are protected.”

“Our partnership with NIU is a significant achievement within this region,” said Brian Johnson, area vice president, Consumer, Absolute. “It provides us with prominent placement in a key target market and supports the expansion of our footprint in Latin America.”

About NIU

The NIU brand was created to give consumers a durable mobile device that will help them navigate through life smoothly and without sacrificing the quality and benefits of modern technology. Regardless of lifestyle, NIU will facilitate the hard work and encourage the excitement, and enthusiasm of living. With multi-SIM capacity, multimedia functions, and various color options, NIU is all for one and one for all.

About Absolute Security

Absolute Security, a global leader in Autonomous Cyber Resilience, provides the world's most advanced AI-native platform for defending against threats, reducing risk, and recovering immediately from cyber disruptions. 

The Absolute Cyber Resilience Platform is powered by Absolute Persistence®, a patented innovation built into endpoint device firmware. The platform leverages trusted, real-time telemetry from across endpoint device fleets to autonomously detect risk, remediate disruptions, and recover and rehydrate devices and network connections to an operational, secure, and compliant state in minutes. Thousands of global enterprise customers rely on these capabilities to stop downtime before it becomes a costly financial loss. 

Through partnerships with the world's leading device manufacturers, Absolute is embedded in the firmware of 600 million endpoints — giving customers instant, at-scale activation and fast time to value. 

Absolute Security: We Stop Downtime. 

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For more information, please contact:

Media Relations
Joe Franscella
press@absolute.com