SYDNEY, Australia — April 7, 2022 — Absolute Software™ a leader in resilient Zero Trust solutions, today announced it has expanded operations into Australia and New Zealand, appointing security specialist Orca Tech as distributor, and illustrating the company’s continued momentum following its acquisition of NetMotion in 2021.
With the cybersecurity market in Australia and New Zealand expected to grow to almost $6 billion USD by 2024[1], key to the company’s growth is a strategic partner network being led by Chris Barton in the newly created role of Director, Channel Sales Asia, having recently joined Absolute Software after almost nine years in a similar role with FireEye.
“As the threat landscape continues to evolve and hybrid and remote working models continue, the reality is that organisations need both secure endpoint and secure access controls to confidently deliver resilient Zero Trust,” says Barton.
“Today’s operating environment has changed forever and presents a strong growth opportunity for Absolute Software and our strategic channel partners.
“To capitalise on this growth we’re delighted to announce cyber security specialists Orca Tech as our Australia and New Zealand distributor, which comes at a time when we’re seeing growing customer interest in robust endpoint-centric security solutions to support large, scalable hybrid and remote working models,” he continues.
Orca Tech will distribute and promote Absolute Software’s Secure Endpoint and Secure Access security solutions to existing and new partners to support the company’s growth and expansion plans.
Orca Tech is one of the fastest growing local distributors, recording a staggering growth rate of 1059 per cent for the last three years. General Manager Craig Ashwood says the agreement with Absolute Software reflects the company’s growing reputation to attract emerging and disruptive vendors in the cyber security sector.
“Orca Tech continues to enhance its position as a specialist cyber security partner who can provide enhanced value added services, including the recruitment of partners, training and onboarding, sales enablement and marketing execution,” says Ashwood.
“Absolute Software is another natural fit for our business by adding further complimentary technology solutions that enhance our cyber security ecosystem.”
Absolute Software’s Chief Revenue Officer, Matthew Schoenfield, adds, “Absolute Software is seeing increased momentum in each of our global markets and the expansion of our global partner ecosystem is instrumental to our growth and in our ability to achieve sales and revenue goals. We’re looking forward to a long and prosperous relationship with Orca Tech, who is proven in scaling high-growth cybersecurity companies.”
Channel Investments
Absolute Software will continue to make significant investments building out its operations in Australia, New Zealand and Asia-Pacific.
“Absolute Software is in an extremely unique partnering position with a long and successful track record delivering outcomes for our customers with our OEM partners,” adds Barton. “As we expand our partnering routes to market we will also increase our focus and investment with our strategic OEM partnerships to continue to build on that success.”
Barton adds that the appointment of Orca Tech will help Absolute Software rapidly scale as its business grows.
“Orca Tech provides real strength in recruiting, training and onboarding resellers, which is essential to our ability to scale and support our sales funnel. We will be very targeted at working with strategic partners who are focused on cybersecurity and have established commercial relationships with IT and security professionals to take both our resilience and persistence solutions to market.”
Resilience and Persistence
With a hybrid model to remain in place for many organisations, there is greater risk that business devices and data are no longer protected by traditional perimeter security. This requires organisations to rethink their approach to securing and connecting employees to the resources and information they need to be successful, be productive and drive value in their jobs.
Organisations need both secure endpoints and secure access controls to be able to confidently deliver resilient Zero Trust principles that support remote and hybrid workforces. Absolute Software is the only solution to provide Zero Trust from the firmware to the network edge and the company’s software is the only cybersecurity provider embedded in more than half a billion OEM devices. This provides a permanent digital connection that intelligently and dynamically applies visibility, control, and self-healing capabilities to endpoints, applications and networks, enabling organisations to power smarter security decisions and enforcing company-wide controls.
[1] https://www.trade.gov/country-commercial-guides/Australia cybersecurity#:~:text=According%20to%20a%20recent%20report,growing%20at%20over%209%25%20annually