Absolute Unveils New Corporate Brand Identity Reinforcing Commitment to Data and Device Security

July 23, 2015

Vancouver, Canada: July 23, 2015Absolute® Software Corporation (the “Company”) today introduced a new brand identity that reflects the values, strengths, and objectives of the organization. Absolute’s new brand image is a modern and sophisticated identity that depicts security and innovation as the company's core offering.

"The new brand signals a clear purpose for Absolute,” said Geoff Haydon, chief executive officer, Absolute. “Just as our company has evolved over the past 20 years, so too must our brand. This initiative allows us to draw greater focus to our core business of device and information security, and reflects our position as an innovative market leader.”

With this announcement, Absolute’s new corporate wordmark will serve as the sole logo for the organization and will be used for all collateral. As part of this initiative, Absolute’s product nomenclature will also change and will now be known as Absolute Data & Device Security (DDS).

Leveraging Persistence® technology, Absolute DDS (formerly Absolute Computrace®) delivers a reliable two-way connection to all endpoints and the data they contain, allowing customers to assess risk, secure the lifecycle of each device, and preemptively respond to security incidents.

“Absolute’s name and logo are important symbols of our identity, our culture, and our objectives,” said Mr. Haydon. “We firmly believe that simplifying our corporate brand will help strengthen and modernize how we represent ourselves across global markets. This new identity properly conveys who we are today and into the future.”

Absolute’s new brand is now active across all corporate assets, as well as through the organization’s global partner channels.

For more information on the new Absolute, visit www.absolute.com.

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About Absolute Software

Absolute Software (NASDAQ: ABST) (TSX: ABST) is the only provider of self-healing, intelligent security solutions. Embedded in more than 600 million devices, Absolute is the only platform offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network connections - helping customers to strengthen cyber resilience against the escalating threat of ransomware and malicious attacks. Trusted by more than 18,000 customers, G2 recognized Absolute as a leader for the tenth consecutive quarter in the Summer 2022 Grid® Report for Endpoint Management and as a high performer in the G2 Grid Report for Zero Trust Networking.

©2022 Absolute Software Corporation. All rights reserved. ABSOLUTE, the ABSOLUTE logo, and NETMOTION are registered trademarks of Absolute Software Corporation or its subsidiaries. Other names or logos mentioned herein may be the trademarks of Absolute or their respective owners. The absence of the symbols ™ and ® in proximity to each trademark, or at all, herein is not a disclaimer of ownership of the related trademark.

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