Chief Marketing Officer
Alice Hansen leads the global teams driving visibility and demand for Absolute’s unique self-healing and intelligent security solutions in a world dependent on cyber resilience. For more than 20 years, she’s been catalyzing growth and transformational change, generating demand, creating market categories, and building high-performing teams for industry leading companies.
Alice was most recently Vice President of Corporate Marketing at Anaplan, an enterprise SaaS provider reinventing how companies orchestrate business performance. In her tenure, she upleveled positioning, scaled GTM narratives, built customer communities, increased demand, and upgraded digital marketing — all contributing to a 16x revenue multiple at private equity acquisition. Her belief in customer centricity and purpose-led culture as brand cornerstones has fueled her successful leadership at Burson-Marsteller, Salesforce.com, Autodesk, and Blanc & Otus, and consulting to American Express, Health Transformation Alliance, TE Connectivity, Skyline College, Cisco, IBM, Visa International, and Electronic Arts.
Alice has led the boards at BATS Improv (a nonprofit theater company and school in San Francisco) and Montclair Elementary School PTA (Oakland public school). She has MBAs from U.C. Berkeley and Columbia University, and a Journalism BA from San Diego State University. Based in Oakland, California, with her two teens, dog, and two cats, she’s also always taking classes, lately studying Equity Fluent Leadership.