The Internet Trends Report 2015 and What It Means for Organizational Security

By: Arieanna Schweber | 6/18/2015

Mary Meeker, General Partner at Kleiner Perkins Caufield & Byers (KPCB), is known for her annual state of the web reports. The reports are valuable for what’s next in tech and investing, with this year’s report being no exception. The Internet Trends 2015 report, summarized in slides or available for download, shows that while Internet user growth has slowed, the impact of how we are using the Internet continues to change rapidly.

Though many of these changes may appear to reflect consumer interests - the rise of Netflix, social media, online gaming, and more - these changes do hit home at an organizational level as well. As our own survey indicated, the line between corporate and personal device use is incredibly blurred. Corporate data is being accessed on personal devices. Personal data, apps and activities are being accessed on corporate devices. No matter who owns the devices, there is no doubt that mobility, and its ever-increasing presence in our personal and professional lives, is impacting data security.

The report holds some interesting insights for the latest technologies and apps being used. For example, 6 out of 10 of the most used apps in the world are for messaging such as WhatsApp, WeChat, Facebook Messenger, Kakao, Viber and Snapchat. Could corporate data be leaked, intentionally or accidentally, on these apps? Could these apps put data on the device at risk? Are passwords used on these sites being shared with corporate networks? There are many security issues to consider.

Complementary to our own survey, the 2015 Internet Trends Report looks at Millennial Smartphone Behavior, with 87% of US Millennials in 2014 saying their smartphone never leaves their side, day or night. Millennials already spend more than 2 hours prepay on mobile devices and expect to soon be able to do “everything” on mobile devices. Millennials are demanding, and now expecting, to be able to work whenever and wherever they want, with a growing preference for collaborating online instead of in-persion. The report suggests people are downloading their own apps for work purposes, likely outside IT control.

When it comes to data security, a holistic approach involving people, processes and technology can go a long way to shoring up vulnerabilities introduced by mobility and employee behaviour on the Internet. Through training and policy, employees need to be made aware of their role in protecting corporate data. At Absolute Software, we provide the technology solutions to make data protection easy, despite the complexities of people and mobility. Learn more at

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