This article originally appeared in Forbes.
There’s a surge of activity happening right now in enterprises that are prioritizing more resiliency in their endpoint security strategies going into 2020. The factors motivating CIOs, CISOs, IT, and Practice Directors to prioritize endpoint resiliency include more effective asset management based on real-time data while securing and ensuring every endpoint can heal itself using designed-in regenerative software at the BIOS level of every device. CIOs say the real-time monitoring helps reduce asset management operating expense, a big plus many of them appreciate give their tight budgets. Sean Maxwell, Chief Commercial Officer at Absolute, says, “Trust is at the center of every endpoint discussion today as CIOs, CISOs and their teams want the assurance every endpoint will be able to heal itself and keep functioning.”
There are over thirty vendors competing in the endpoint security market right now. A few of the most interesting are Absolute Software, Microsoft, Palo Alto Networks, and others who are seeing a surge of activity from enterprises based on discussions with CIOs and CISOs. Absolute Software’s Persistence self-healing endpoint security technology is embedded in the firmware of more than 500 million devices and gives CIOs, CISOs and their team’s complete visibility and control over devices and data. Absolute is the leading visibility and control platform that provides enterprises with tamper-proof resilience and protection of all devices, data, and applications.
Like Absolute, Microsoft is unique in how they are the only vendor to provide built-in endpoint protection at the device level, with the core focus being on the OS. Windows 10 has Windows Defender Antivirus now integrated at the OS level, the same System Center Endpoint Protection delivers in Windows 7 and 8 OS. Microsoft Defender Advanced Threat Protection (ATP) incident response console aggregates alerts and incident response activities across Microsoft Defender ATP, Office 365 ATP, Azure ATP, and Active Directory, in addition to Azure.
Further evidence of how enterprise customers are placing a high priority on endpoint security is the increase in valuations of key providers in this market, including Absolute Software (TSE: ABT) and others. Absolute’s stock price has jumped 13% in just a month, following their latest earnings announcement on November 12th with a transcript of their earnings call here. Absolute’s CEO Christy Wyatt commented during the company’s most recent earnings call that, “The ability to utilize near real-time data from the endpoint to… to deliver actionable insights to IT about where controls are failing and the ability to apply resilience to self-heal and reinforce those security controls will become a critical skill for every one of our customers. This is the essence of Absolute’s platform, which adds resiliency to our customers operations.” It’s evident from what CIOs and CISOs are saying that resiliency is transforming endpoint security today and will accelerate in 2020.
The conversations with CIOs, CISOs, and IT Directors provided valuable insights into why resiliency is becoming a high priority for endpoint security strategies today. The following are key takeaways from the conversations:
For more on coming endpoint security trends, download our 2019 Endpoint Security Trends Report.