Consumer Trust Study

March 23, 2010

Ponemon has released its annual Consumer Trust Study indicating the twenty most trusted companies in the US for privacy. The study, based upon over 6,000 surveyed adults, looked at more than 38,000 company ratings.

The top 24 companies (including some tied companies) were:

  1. American Express
  2. IBM
  3. Johnson & Johnson
  4. Hewlett Packard
  5. E-bay
  6. US Postal Service
  7. Procter & Gamble
  8. Amazon tied with Nationwide
  9. USAA
  10. WebMD
  11. Intuit
  12. Apple tied with Disney
  13. Google
  14. Verizon
  15. US Bank tied with Charles Schwab
  16. Weight Watchers
  17. Yahoo
  18. FedEx
  19. Walmart
  20. AT&T tied with Dell

Of those listed this year, Google, Weight Watchers, Walmart and AT&T made it onto the top 20 for the first time. The companies to drop in position include Facebook, AOL and eLoan. American Express also topped the trust survey in 2009.

Reasons cited for lower customer trust include the loss of control over personal information - this perception of a loss of control has been declining since 2006. 59% of consumers also fear identity theft and 50% say that noticing a data theft affects their trust.

Also of interest, the question: is chasing cybercrooks worth it?

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